Fear of Thinking approached us to create a motion graphics video for one of their upcoming marketing campaigns. Our goal was to create simple, yet effective, two-dimensional animations that explained the reasoning behind the company’s logo mark.
In relation to the pre-production stage, we drafted several storyboards and presented them to the director of the company. He decided to commission two animations, based on the storyboards provided.
Subsequently, we used Adobe After Effects in order to create the bespoke animations. More specifically, we created the Kid in the Box animation and the Doodle animation, both of which achieve the same end goal, but in completely different ways.
As a result, Fear of Thinking has experienced an increase in revenue and generated positive word of mouth.